PRIMO™

The best in class rooftop risk management platform for universities, K-12, and institutional ownership and management groups.

Transforming how universities and institutions manage their campus-wide rooftop portfolios using spatial visualization, helping prioritize maintenance, improve planning, and communicate risk across infrastructure and facilities teams.

There's a time to restore, a time to replace, and a cost associated with inaction.

Ready to transform your rooftop challenges into strategic advantages?

The Hidden Costs of Reactive Rooftop Management

Unpredictable Capital Expenditures

Emergency roof failures force unplanned capital expenditures that can cost 70% more than proactive replacements

Suboptimal ROI

Without centralized portfolio data, universities cannot identify which roofs offer the best return on maintenance vs. replacement investment

Comprehensive Rooftop Portfolio Intelligence & Management

The only system that combines predictive data analytics with hands-on rooftop expertise and warranty management

Visualization

Complete Portfolio interactive visualization using GIS technology

Advanced Diagnostics

State-of-the-art lidar scanning, thermal imaging, and moisture analysis technology

Warranty Management

Comprehensive warranty restoration and extension programs to maximize value

Data-Driven Planning

Strategic maintenance and replacement planning backed by predictive analytics

CMMS Integration

Seamless integration with existing facilities management systems

Portfolio Management

Ongoing guidance to ensure optimal performance

PRIMO is the most comprehensive rooftop portfolio management program available. Period.

Warranty restoration programs can save more than 70% the cost of roof replacement while keeping disruption to a minimum

Big 12 University Portfolio Transformation

Portfolio risk reduction, predictable capital planning, warranty optimization

The Challenge

A major Big 12 University managing multiple campuses faced critical rooftop challenges across their portfolio. Multiple buildings had voided warranties due to uncertified repairs, aging roofs threatened budget stability, and the lack of centralized data made strategic planning impossible. Emergency repairs were disrupting operations and consuming unplanned capital.

The Outcome

Complete portfolio assessment and GIS mapping

Integration with existing CMMS systems

Warranty restoration for previously voided coverage

Implementation of cool roof protocols and energy-efficient materials

Transition from reactive to predictive maintenance

Transformational Results

Financial Impact

50-70% cost reduction projected over 20 years

Restored warranties on buildings with previously voided coverage

Eliminated emergency repair budget overruns

Operational Excellence

Real-time portfolio visibility through CMMS integration

Reduced administrative burden across facilities departments

Zero unplanned operational disruptions after implementation

Sustainability Achievement

30% reduction in energy consumption through cool roof technology

Enhanced ESG ratings attracting sustainability-focused donors

Alignment with university carbon reduction goals

Your Entire Rooftop Portfolio, One Dashboard

PRIMO consolidates GIS mapping, condition grading, warranty tracking, asset valuation, and solar reflectivity data into a single command center — giving facilities leaders the real-time intelligence to prioritize spend, extend roof life, and eliminate surprises.

"Through PRIMO, we transformed our rooftop portfolio from a reactive cost center into a strategic asset that supports our financial and sustainability objectives. The data-driven approach gives us the confidence to plan capital expenditures years in advance."

- University Facilities Leadership

Our Unique Process

To support proactive capital planning and sustainability efforts, Primo Data implements a GIS-based workflow to evaluate rooftop conditions and solar reflectivity across a diverse facility portfolio. Using ArcGIS Online, Experience Builder, and Field Maps, our team centralizes roof inspection data and visualizes risk, material performance, and lifecycle costs. These spatial insights and analytics enable smarter infrastructure decisions and improved long-term asset strategy.

Inventory & Assessment

Portfolio Documentation: GIS mapping of your entire building portfolio

Rooftop Inspection: Lidar scanning, thermal imaging, UAV documentation

Warranty Research: Assemble and organize all existing warranty documentation

CMMS Integration: Align roof data with existing facilities management systems

Strategy & Planning

Warranty Optimization: Professional restoration process to restore warranties

Financial Analysis: Cost comparison showing up to 70% savings through restoration

Master Plan Development: Create multi-year strategic roadmap

Budget Alignment: Priority matrix aligned with university budget cycles

Build & Maintain

Project Execution: Professional implementation of approved restoration projects

Ongoing Monitoring: Subscription-based portfolio tracking with analytics

Preventative Maintenance: Proactive programs to maximize performance

Emergency Response: Centralized intake and rapid response system

Annual Reviews: Portfolio performance assessment and strategy updates

The Story Behind PRIMO

Client challenges prior to utilizing our workflow product PRIMO:

CFOs would speak of emergency roof repairs and or replacements forcing them to delay other critical campus projects.

Risk Management teams in most cases were unaware of what buildings on campus were currently under a fully intact roof warranty, where the buildings' roofs stood within their lifecycles, and further what the cost to replace / asset value of their rooftop portfolio, broken down building by building looked like.

Sustainability Directors many times were not aware of their current rooftop SRV values which contribute to their LEED / Carbon Neutral goals, and or the quantified availability of rooftop real estate available for the installation of more renewable energy sources.

Facilities directors struggle to prioritize maintenance across campuses with dozens and or hundreds of buildings, not having a complete data analytical structured system. One-off roof reports and repair quotes containing objective, non-data-based suggestions delivered to a facilities management team doesn't solve the overlying problem.

Many clients essentially fly blind when it comes to holistic knowledge of their rooftop portfolio. We heard this said repeatedly: "we didn't know what we didn't know"

Client solutions after utilizing our workflow product PRIMO

Enable smarter infrastructure decisions improving long term strategies
Realize rooftop related Carbon Neutral + LEED attributes and values
Eliminate "We didn't know what we didn't know"

Frequently Asked Questions

What makes PRIMO different from other solutions?

Rooftop Consultants inspect roofs, create reports inclusive of their findings, and offer their suggestions to remedy, for a fee.

Architects take roof consultant reports, generate drawings and specifications identifying their suggestions for products and procedures for remedy, and publish a scope of work. The work done here is charged to the owner, most cases 6-10% of the overall cost of a project. Higher the cost of the project, higher the fee.

Rooftop Product Manufacturers Representatives lobby both roof consultants and architects, offering their suggestions of product lines for roof remedy / restorations. They get paid to sell their products.

PRIMO is different: PRIMO is an interactive, data-based, spatially visualized, portfolio-wide roof management tool, built by actual rooftop and technology professionals, providing performance-based solutions for portfolio management.

The above-mentioned one-off roof consultant, architect, and material supplier activities are non-performance based, charged as a fee, potentially biased, and do not serve as an overall solution for stakeholders.

How much can universities save with PRIMO?

With a predictive, risk-related moisture intrusion reduction program in place such as PRIMO, a university or institution may realize a 5% or more reduction of their insurance premium cost, dependent on the carrier.

With a proactive, roof-related energy efficiency protocol in place such as PRIMO, implementing cool + clean roofs (maximizing efficiency and reflectivity values), a university or institution may realize up to 30% savings by way of energy/utility costs.

With a preventative roof maintenance program in place such as PRIMO, universities and institutions will be enabled to head off roof-related failures and emergencies, which dependent on the magnitude, can go into the millions.

How does PRIMO integrate with our existing facilities management systems?

PRIMO is built on the ArcGIS platform by ESRI. Some examples of CMMS software that integrate with ESRI are as follows:

WebTMA
Brightly
NEXGEN
Limble
Cityworks
Lumens Ready Asset

What's the typical timeline for a complete portfolio assessment and implementation?

The technology piece can be created and built out concurrently with the on-site, rooftop data collection maximizing efficiency for the deliverable.

The timeframe for completion will vary widely from project to project dependent on ease of access, available lidar data, available roof related data, quantity of buildings per campus, quantity of campuses per university, etc.

Example: We completed a university campus with 150+ buildings, building out the technology piece, inclusive of collecting rooftop data in under 90 days.

Do you work with specific rooftop manufacturers or are you manufacturer-agnostic?

PRIMO is rooftop material manufacturer agnostic.

Relating to roof warranty restoration, it is best practice to align preservation product line manufacturers of material with the originally installed product line for ease of warranty revival or extension.

In cases where the original rooftop manufacturer cannot be identified, the agnostic approach provides stakeholders a wide variety of non-biased, solution-based product applications to achieve new warranty status.